Preliminary Program

The preliminary program is subject to change:

Dates: October 14–16, 2025

PRE-COMUNICON – OCTOBER 14 (TUESDAY)

TIME: 08:00 – 09:00
ACTIVITY: Registration
LOCATION: ESPM TECH

TIME: 08:00 – 10:00
ACTIVITY: Pre-Communicon Panel – Biopolitics of Consumption, Media, and Neoliberalism: The Constitution of the Contemporary Subject
LOCATION: ESPM TECH, Room 9C
LINK: https://espm.zoom.us/j/97152674753

Abstract: The BIOCON Research Group – Communication, Discourses and Biopolitics of Consumption – promotes the panel Biopolitics of Consumption, Media, and Neoliberalism: The Constitution of the Contemporary Subject. Guest researchers Maria Claudia Bonadio (UFJF) and Akã Mbyja Pinheiro Lopes (UFPB) will address issues involved in the constitution of the contemporary subject, particularly the interrelations between neoliberalism and media discourses that reveal the biopolitics of consumption.

SPEAKERS: Maria Claudia Bonadio (UFJF) and Akã Mbyja Pinheiro Lopes (UFPB)
Moderation: Tania Hoff (ESPM) and Aliana Barbosa Aires (UFP)

TIME: 10:00 – 12:00
ACTIVITY: Pre-Communicon Panel – Promotional Culture and Society
LOCATION: ESPM TECH, Room 9C
LINK: https://espm.zoom.us/j/97152674753

Abstract: This hybrid panel features a live presentation by Prof. Gisela Castro and online participation of international speakers via Zoom. The talks, delivered in English, will address different aspects of promotional culture, based on the international collection jointly organized by the panelists and launched in London in December 2024.

SPEAKERS: Gisela G S Castro (PPGCOM ESPM), Lee Edwards (LSE), Clea Bourne and Jason Cabañes (Goldsmiths), editors of The Sage Handbook of Promotional Culture and Society

TIME: 13:00 – 15:00
ACTIVITY: Pre-Communicon Panel – *Dressing in History, Inhabiting Audiovisualities: Body, Sexuality, Gender, and Resistance in Homem com H
LOCATION: ESPM TECH, Room 9C (main debate), Rooms 9B and 9D (broadcast on screen)
LINK: https://espm.zoom.us/j/97152674753

Abstract: This panel takes as its starting point Homem com H (2025), a feature film about Ney Matogrosso, to reflect on the body as a practice of resistance and memory, articulating audiovisualities, history, sexuality, gender, and cultural consumption practices. The debate dialogues with research from the groups Juvenália (which investigates aesthetic, generational, racial, and gender issues in communication and consumption, as well as musical artivism practices), História, Comunicação e Consumo (which explores the historical constitution of circulating discourses and narratives), and Comunicação, Tecnicidades e Culturas Urbanas of INTERCOM (which brings together researchers of urban relations, spatialities, technicities as mediations, and youth communicability dynamics). These frameworks provide tools to understand Ney’s aesthetic gesture as political and cultural intervention. The proposal is to discuss the audiovisualities mobilized by the film and the political potential of bodies on screen as ways of reinscribing histories in public and media spaces. The discussion also examines how the film challenges normative conceptions of sexuality and gender, enabling disruptive actions in media environments. In this crossing, Homem com H will be discussed as a narrative that, by performing dissident/insurgent expressions of sexuality and gender, reactivates traditions of resistance within Brazilian pop culture.

SPEAKERS: Milene Migliano (GP INTERCOM – Communication, Technicities and Urban Cultures), Leandro Colling (UFBA)
Moderation: Eliza Bachega Casadei and Rose de Melo Rocha (ESPM)

TIME: 15:00 – 17:00
ACTIVITY: Pre-Communicon Panel – Can Memory Create Futures?
LOCATION: ESPM TECH, Room 9C (main debate), Rooms 9B and 9D (broadcast on screen)
LINK: https://espm.zoom.us/j/97152674753

Abstract: The concept of “future memory” is under construction in the communication field. The Mnemon research group on Memory, Communication, and Consumption (ESPM/CNPq) has dedicated itself to this theme and, for the Pre-Communicon, invites researchers to present reflections on memory productions that are less committed to the trace of what is remembered and more to the projective and imaginative dimension of memory.

SPEAKERS: Ana Paula Goulart Ribeiro (UFRJ), Bárbara Heller (UNIP), Lúcia SantaCruz (ESPM Rio), Marco Antonio Bin (PUCSP/Mnemon – ESPM), Priscila Perazzo (USCS)
Moderation: Monica Rebecca Ferrari Nunes (ESPM)

TIME: 17:00 – 18:00
ACTIVITY: Opening of COMUNICON 2025
LOCATION: ESPM TECH – Rooftop

OCTOBER 15 – COMUNICON 2025 (WEDNESDAY)

TIME: 8:30 AM – 9:00 AM
ACTIVITY: Registration
VENUE: ESPM TECH

TIME: 9:00 AM – 10:00 AM
ACTIVITY: Comunicon 2025 International Opening Lecture
SPEAKER: Prof. Dr. Omar Rincón
VENUE: ESPM TECH Auditorium
TITLE: Cultural Coolterity: Between Pop and the Popular
ABSTRACT:
Practicing cultural anthropophagy (Andrade) means hacking the mainstream to make it ours—through our aesthetics, practices, and narrative formats. This lecture explores how narrative sovereignty in times of "coolture" and bastard popular culture is enacted through recycling, remixing, and communal celebration—both in production (ways of making) and in consumption (ways of enjoying). It invites us to imagine sustainable cultural consumption and to investigate lifestyles as a key to 21st-century communication studies.

TIME: 11:00 AM – 12:00 PM
ACTIVITY: Comunicon 2025 National Opening Lecture
SPEAKER: Prof. Dr. Eloisa Beling Loose (UFRGS)
VENUE: ESPM TECH Auditorium
TITLE: Climate Communication from the South: What Can We Expect?
ABSTRACT:
This lecture presents elements of climate change communication in the Brazilian context, reflecting on the agendas, framings, and sources mobilized by both hegemonic and non-hegemonic media outlets, aiming to highlight differences and points of convergence. It also addresses the persistent coloniality within environmental debates and the challenges of breaking patterns in communication.

TIME: 2:00 PM – 6:00 PM
ACTIVITY: WORKING GROUP MEETINGS
VENUE: ESPM TECH

OCTOBER 16 – COMUNICON 2025 (THURSDAY)

TIME: 8:00 AM – 3:30 PM
ACTIVITY: WORKING GROUP MEETINGS
VENUE: ESPM TECH

TIME: 4:00 PM – 5:00 PM
ACTIVITY: Comunicon 2025 National Closing Lecture
SPEAKER: Prof. Dr. Leonor Graciela Natansohn (UFBA)
VENUE: ESPM TECH Auditorium
TITLE: Resist, Reconfigure or Appropriate?
ABSTRACT:
This lecture proposes thinking through transfeminist strategies against cruelty to destabilize the patriarchal fratricidal pact in which corporate social media platforms are complicit and business partners. It is about how to establish a different, non-predatory form of social interaction—perhaps even one disconnected from the internet. At least, disconnected from this internet, which has become a tool of the master, a device of sheer cruelty.

TIME: 5:00 PM – 6:00 PM
ACTIVITY: Comunicon 2025 International Closing Lecture
SPEAKER: Prof. Dr. Alberto Acosta (FLACSO)
VENUE: ESPM TECH Auditorium
TITLE: I Consume, Therefore I Am – Resisting Consumerism

PROGRAM FOR THE WORKING GROUPS MEETING – COMUNICON 2025

6th UNDERGRADUATE WORKING GROUPS MEETING

Panel 1: Consumption, Identities, and Pop Culture

Date & Time: October 15, 2025, 14:00–15:30
Format: In person
Link: https://espm.zoom.us/j/95847314393
Location: Room 7B JT
Moderator: Mariana Vallareto Nery
Papers:

Consumption and Identity in Asian Series: A Study of Product Placement in Thai BL (Laila Ferreira Barbosa; Halerrandra Oliveira Silva)
Performative Dynamics in Pop Music: The Creation of Chappell Roan’s Persona (Isabela Pinheiro Montalban)
Fan Culture Dynamics in K-Pop (Anna Julia do Nascimento Rocha)
Between the Authentic and the Replicated: Perceptions of Replica Consumption in the Fashion Market (Carolina Abreu; Clarissa Sanfelice Rahmeier)

Panel 2: Social Media, Influencers, and Subjectivities

Date & Time: October 15, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/91592692084
Location: Room 8D JT
Moderator: Thais Ortega Pichinin
Papers:

Consumer Narratives on TikTok: How Influencers’ Discourse Articulates with the Platform (Mariana Barroso da Rocha)
From Traditional Symbol to Digital Influencer: An Analysis of New Communication (Leiseany Lécia de Lima e Silva)
Exhaustion as Promise: Infoproduct Sellers and the Aesthetics of Fatigue (Renan Rodrigues Bitencourt Rosa; Endryo Vicente de Souza Silva; Lívia Valença da Silva)
The Image Market: Consumption and the Appropriation of Self-Image on Social Networks (Elis Cristina Pantoja Monteiro; Manuela do Corral Oliveira)
Recife on Instagram and in the Streets: The “Showcasing” of the City (João Victor de Lira; Bruna Luíza Rodrigues da Silva)

Panel 3: Platforms, Education, and Digital Media

Date & Time: October 15, 2025, 16:00–18:00
Format: In person
Link: https://espm.zoom.us/j/95847314393
Location: Room 7B JT
Moderator: Edson Capoano
Papers:

The Rise of New Media Platforms: A Study on Communication Alternatives (Maria Clara Chaves Resende)
Platformized Education, Modernity, and Mediatization (Carolina Quim Moraes Santos; Edson Capoano)
On-Demand Streaming: A Perspective on Media Consumption (Lucas Piragino Lunardi)
Influence Over Time: An Analysis of Fashion Among Women of Generations Z and Baby Boomer (Raquel Pereira Rodrigues Leite; Maria Beatriz Borsatto dos Reis Gomes; Juliana Cassettari Thomaz; Maitê Durau Fruet; Ana Paula Vilhalva)

Panel 4: Consumption, Sports, and Politics

Date & Time: October 15, 2025, 16:00–18:00
Format: Online
Link: https://espm.zoom.us/j/91592692084
Location: Room 8D JT
Moderator: Giovana Zulato
Papers:

Ayrton Senna do Brasil: Nostalgia in Sports Advertising (Tatiana Regina Gomes de Amorim; Láisa Silva Leite)
Sportwashing, Media, and Geopolitics: Newcastle United in Saudi Arabia (Lucas Yuji Turuda; Alfredo José Lopes Costa)
Soccer-as-Spectacle: How Betting Houses Appropriate the Game (Eduardo Soares Sales de Assunção; Rafael Victor …)
Communication, Student Leadership, and Digital Activism (Endryo Vicente de Souza Silva; Renan Rodrigues Bitencourt Rosa; João Victor de Lira; Bruna Luíza Rodrigues da Silva; Lívia Valença da Silva)

Panel 5: Family Consumption, Motherhood, and Childhood

Date & Time: October 16, 2025, 10:30–12:30
Format: Online
Link: https://espm.zoom.us/j/95847314393
Location: Room 7B JT
Moderator: Adille Rigoni Massimini
Papers:

Babies, Children, and Mothering in the Media Consumption Culture (Maria Luiza de Medeiros Pereira da Silva; Maria Collier de Mendonça)
Pregnant Women, Mothers, and the Culture of Consumption: Media Meanings of Mothering (Eduarda Micaely da Silva Melo; Ikaro Jose Felix dos Reis; Maria Collier de Mendonça)
From Entertainment to Denunciation: Reflections on Aging in the Media (Sara Martins Barbosa; Renan Rodrigues Bitencourt Rosa; Endryo Vicente de Souza Silva; Rogerio Covaleski)
Mediatization of Religious Rites: The Symbolic Reconfiguration of the Sacred (Eduardo Soares Sales de Assunção; João Gustavo Silva Moura; Maria Eduarda Soares Santos Rodrigues; Rafael Ferreira Dantas Santos)

Panel 6: Advertising, Brands, and Communication Strategies

Date & Time: October 16, 2025, 10:30–12:30
Format: Online
Link: https://espm.zoom.us/j/91592692084
Location: Room 7A JT
Moderator: Martina Viegas
Papers:

Bacio di Latte: A Pinch of Affetto (Maria Isabella Araujo Moraes de Carvalho; Anna Bavaresco; Giovanna de Deus dos Santos; Mariana Petrochi; Pedro Pantaleão; Viviane Moura Rocha Ferreira)
Connecting Brands, Creating Desire: A Semiotic Analysis of Sensory Marketing (Maria Eduarda Lino Bezerra Barbosa; Hugo Henrique Sales Felix; Maria Luísa Cavalcanti Leite da Silva)
Between Loyalty and Frustration: The Paradox of Relationship Marketing (Maria Eduarda Maia Koury; Jamily Barbosa Mélo; Laura Beatriz Batista dos Santos; Rogério Covaleski)
“It’s Not You, It’s Me!”: The Relationship Between Brands and Consumers (Letícia Ramos do Nascimento; Raquel Pereira Rodrigues Leite)
Repair or Adapt? Nestlé Advertising in the Context of Sustainability (Sarah Monteiro Amorim; Deborah Luísa Vieira dos Santos)

Panel 7: Consumption, Moralities, and Advertising Communication

Date & Time: October 16, 2025, 14:00–15:30
Format: In person
Link: https://espm.zoom.us/j/95847314393
Location: Room 7B JT
Moderator: Pedro Jaime Coelho
Papers:

Vernacular Design in the Social Innovation System (Anna Nentzinsky)
The Consumption of Feminism and Misogynist Discourse: Moralities in Dispute (Julyana Castro Leite)
Technology: The Lever in Advertising and Journalism (Clara Rocha Monteiro; Marina Pontual Coutinho; Ana Beatriz Freire de Almeida)
Influencers and Discourses on Multiple Sclerosis: Representations of the Disease on Instagram (Patrícia de Albuquerque Lima)
Authenticity and Influence: Gen Z’s Preference for Authentic Influencers (Ana Luíza Camejo)

Panel 8: Culture, Entertainment, and Symbolic Disputes

Date & Time: October 16, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/91592692084
Location: Room 7A JT
Moderator: Francine Altheman
Papers:

Merchandising in Post-Apocalyptic Worlds: The Last of Us and the Culture of Consumption (Isabella Batista Sampaio)
“White Jewel in a Black World”: Musical Beefs and Cultural Disputes in Rap (Guilherme Souto)
Aspects of Youth Resistance in Imperatriz/Maranhão (Ana Maria Conceição do Nascimento; Leila Lima de Sousa)
The Implications of Physical and Digital Interfaces in the Experience of Cultural Consumption (Rebeca Alessandra Barros de Lira Athayde)
The Longest City in a Straight Line: An Analysis of Megalomania as a Territorial Branding Strategy (João Victor dos Santos Silva; Ana Beatriz de Luna Sampaio; Rogério Covaleski; João Victor Fernandes Santana de Oliveira)

WG 1 – COMMUNICATION, CONSUMPTION, AND IDENTITIES

Panel 1: Politics, Discourses, and Territories

Date & Time: October 15, 2025, 14:00–15:30
Format: IN PERSON
Link: https://espm.zoom.us/j/93291595932
Location: Room 7C JT
Moderator: Prof. Marcia Tondato
Discussant: Dayse Maciel
Papers:

COP30, a Mega-Event in the Brazilian Amazon: Interweaving Promotional Culture, Territorial Identity, and the Environmental Agenda – RODRIGUES, Leonardo
Different Ways of Narrating: The Japanese Four-Act Narrative Structure in My Neighbor Totoro – OLIVEIRA, Pedro Amaral de; BUDAG, Fernanda
From “Homeless Person” to “Person in a Street Situation”: Discursive Disputes and Symbolic Consumption – GONÇALVES, Felipe

Panel 2: Youth, Influencers, and Mediatized Identities

Date & Time: October 15, 2025, 16:00–18:00
Format: IN PERSON
Link: https://espm.zoom.us/j/93291595932
Location: Room 7C JT
Moderator: Nadiégida de Sousa (Master’s student)
Discussant: Leonardo Rodrigues
Papers:

Youth and Digital Influencers: Narrative Consumption, Identity Performances, and Tensions Between Aspiration and Reality – MATTOS, Ana Cecília Gomes de
The Digital Interaction Environment as a Reconfiguration of Fan Identity – RODRIGUES, Claudio Emanuel Knupp
Climate Crisis and Science Influencers: Ethical Dilemmas of Green Technosolutionism in Sponsored Content – EVANGELISTA, Simone; GARCIA, Marcelo
Platformization of Work, Algorithmic Management, and Invisibility – LUCAS, Marcello

Panel 3: Consumption, Brands, and Symbolic Pedagogies

Date & Time: October 16, 2025, 08:30–10:00
Format: ONLINE
Link: https://espm.zoom.us/j/93291595932
Location: Room 7C JT
Moderator: Marcello (PhD candidate)
Discussant: Mayara Martins da Quinta Alves da Silva
Papers:

Women’s Footwear as a Proposition of Cultural Products: Narratives of Material and Symbolic Consumption in Luxury Fashion – VIEGAS, Martina (PPGCom ESPM)
Diversity Only in the Name? The Rebranding of planDisney and the Persistence of Gender Stereotypes – LARRUBIA, Tatyane; MEDEIROS, Beatriz; SOUZA, Ana Luiza (UNISINOS/Universidad Mayor/UFF)
Train to Perform? Symbolic Disputes and Pedagogical Reconfigurations in Advertising Education – CEZAR, Lara Timm; LOOSE, Ariadni (UFP)
Institutional Reputation as Symbolic Value: Communication Practices in Strengthening Organizational Identity in a Crisis Context – SEGURADO, Aline Ferreira; CARARETO, Mariana (UFG)

Panel 4: Culture, Identity, and Performances

Date & Time: October 16, 2025, 10:30–12:30
Format: ONLINE
Link: https://espm.zoom.us/j/93291595932
Location: Room 7C JT
Moderator: Cláudio Knupp (Master’s student)
Discussant: Pietro Giuliboni Nemr Coelho
Papers:

Between the Street and the Feed: Tradition, Identity, and Symbolic Performances in the Amantes de Glória and Eu Acho É Pouco Carnival Blocs – SILVA, Lívia Valença; LIMA, Ana Paula Campos (UFPE)
From the Forest to the World: Combu Chocolate as an Amazonian Communicational and Identity Territory – MORAES, Giselle; VIEIRA, Manuela; SANTOS, Luiz Cezar (UFPA)
The Gossip Industry International in Brazil: Brief Notes on the Imaginary and Consumption of Pop Divas – ALVES, Guilherme (UFRJ)
The Sung Brazils: Identity and Diversity in Popular Songs – SOUZA, Vinícius Reiser Coelho de (UFOP)

Panel 5: Body, Masculinities, and Health

Date & Time: October 16, 2025, 14:00–15:30
Format: IN PERSON
Link: https://espm.zoom.us/j/93291595932
Location: Room 7C JT
Moderator: Felipe Gonçalves (Master’s student)
Discussant: Ana Cecília Gomes de Mattos
Papers:

“Getting Hot Naked”: The Body as a Project of Consumption and Gay Identity – JANSEN, Lucas
Alpha Male: New Representations – PICHININ, Thais Ortega
Communication and Consumption in the Social Phenomenon of Obesity – SILVA, Mayara Martins da Quinta Alves da
“My Experience with Mounjaro”: The Spectacularization of Subjectivities Through the Body as Media Experience – ROMANELLI, Giulia

WG 2 – COMMUNICATION, CONSUMPTION, AND NEW POLITICAL FLOWS

Panel 1: Epistemic Becomings and Corporalities

Date & Time: October 15, 2025, 14:00–15:30
Format: Hybrid
Link: https://espm.zoom.us/j/93346203411
Location: Room 9D JT
Moderator: Paula Gorini
Papers:

Becoming a Delinquent at São João Forró or Homem com H at the School Quadrilha – Milene Migliano
Performances, Spiral Time, and Corporalities: Conceptual Dialogues to Think the Body at G.R.C.S.E.S. Vai-Vai – Erick dos Santos Matos; Simone Luci Pereira
Spirits Also Live in the Periphery: Education as a Territory of Re-existence in Guarani Mbya Urban Villages – João Marcelo Flores de Bras; Allen Margarita Hernández De Moya (online)
State of the Art on the Cuceta in Brazil – Thiago Rizan (online)

Panel 2: Identities and Difference in Consumption Narratives

Date & Time: October 15, 2025, 16:00–18:00
Format: Hybrid
Link: https://espm.zoom.us/j/93346203411
Location: Room 9D JT
Moderator: Fernanda Elouise Budag
Papers:

Body in Focus: The Body Positive Movement in Brazilian Advertising – Isadora Sukita Rezende Santos; Raquel Marques Carriço Ferreira (online)
Representation of the Fat Male Body in Fashion: A Review of Academic Production – Carolina Bernardi
Bill 504/2020 and the Institutional Dispute for Trans Recognition in Brazilian Advertising – Ariel Ribeiro Nobre
Faith, Gender, and Consumption: Transformations in the Religious Gender Discourse Through Consumption Practices – Adille Rigoni Massimini
Intersectionality and Markers of Difference in Toll (Pedágio) – Kaluan Boarini Bernardo

Panel 3: Challenging the Patriarchy: Symbolic Disputes, Hegemony, and Counter-Hegemony in Media Contexts

Date & Time: October 16, 2025, 09:00–10:00
Format: Hybrid
Link: https://espm.zoom.us/j/93346203411
Location: Room 9D JT
Moderator: Milene Migliano
Papers:

Symbolic Violence in Video Games: The Cybercultural War Against Women in No Mercy – Luiza Tomey Nunes (online)
“You’re Terrified of Being Alone”: Discourses and Calls to an Affective Pedagogy in the Service of Patriarchal Domination – Natalia García-Canceco
Assertions of an Anti-Machista Political-Discursive Identity: A Study of Women Comedians’ Reacts as Media Critique – Fernanda Budag; Nara Lya Cabral Scabin

Panel 4: Youth Cultures, Consumption Practices, and Urbanities

Date & Time: October 16, 2025, 10:30–12:30
Format: Hybrid
Link: https://espm.zoom.us/j/93346203411
Location: Room 9D JT
Moderator: Simone Luci Pereira
Papers:

Do Fans Still Write Letters? An Exploratory Study on Epistolary Narrative in Youth Cultures – Paula Gorini
Terra Jovens: Youth Engagement and Belonging – Ozie Gheirrt
“Rue Bennett from Euphoria on the Tragic Hero’s Journey”: How the Protagonist Is Consumed as a Symbolic Good by Viewers – Luiza Pace
Between Styles and Subversions: Fashion and Gay Masculinities in Praça Roosevelt – Yuri Demartini
Nuestra casa, nuestra cumbia: “Latin” Brazilianness, Artivism, and Punk Cumbia in São Paulo – Gabriela Cleveston Gelain; Sabrina Brandão Santiago (online)

Panel 5: Media Flows and the Public Agenda

Date & Time: October 16, 2025, 14:00–15:30
Format: Hybrid
Link: https://espm.zoom.us/j/93346203411
Location: Room 9D JT
Moderator: Gabriela Cleveston Gelain
Papers:

Theoretical Perspectives on Authoritarian Populism, Media, and the Environment in Contemporary Brazil – Fernanda Safira Soares Campos
Why Study Black Media in Digital Environments? – Adriano Batista Rodrigues
The Architecture of Disinformation on Social Networks Around the Papacies of Francis and Leo XIV – Adriano de Almeida Gadbem (online)
Federal Deputy Erika Hilton and the Pop-Political Mobilization of Fandoms on X/Twitter Against Bill No. 1,904/2024 – Matheus Rolim (online)

WG 3 – COMMUNICATION, CONSUMPTION, AND SUBJECTIVITY

Panel 1: Communication, Consumption, and Gender in Times of Longevity

Date & Time: October 15, 2025, 14:00–15:30
Format: In person
Link: https://espm.zoom.us/j/94356394460
Location: Room 7D JT
Moderator: Gisela Castro
Papers:

Connected Grays: An Analysis of the Meanings of Social Media Platform Consumption by Older Adults – Flavia Meneguelli R. Setubal; Gisela G. S. Castro
Ageism on TikTok: A Study of Brazilian Influencers’ Production on Aging – Tatiani Garcia de Faria
Subjectivities in Communication Focused on Older Adults: The Discursive Construction of the Ageless Ideal in Real Estate Projects – Adriana Costa Koch
“Make It Happen”: Prescriptions on How to Become a Successful Woman – Kareen R. Terenzzo
A Reflection on Population Aging and the Invisible Work of Care from a Human Rights Perspective – Gisela G. S. Castro; Adriana Lima de Oliveira

Panel 2: Algorithmic Modulations in Communication, Consumption, and Subjectivity

Date & Time: October 15, 2025, 16:00–18:00
Format: In person
Link: https://espm.zoom.us/j/94356394460
Location: Room 7D JT
Moderator: Gisela G. S. Castro
Papers:

I’ll Do College for You: Exploring the Outsourcing Market for Distance-Learning Courses – Bianca Biadeni
Google Through the Lens of Deep Mediatization: How Knowledge of Algorithms Can Impact Perceptions – Williams C. Bayczar
From Public Squares to Social Media Platforms: Transformations of Social Interactions in Digital Environments – Rogério Boccuzzi
From Streaming to Broadcast TV: K-Dramas in Brazil – Mariana Pacheco
Mood Studies, Atmosphere, and the Zeitgeist in Sociocultural Trend Research: The Case of Pantone’s Colors of the Year – Antonio Hélio Junqueira

Panel 3: Imaginaries and Meanings of Communication in the Logics of Consumption

Date & Time: October 16, 2025, 08:30–10:00
Format: Online
Link: https://espm.zoom.us/j/94356394460
Location: Room 8D JT
Moderator: Maria Collier de Mendonça
Papers:

Becoming a Mother on Instagram: A Netnographic Analysis of Influencer Duda Reis’s Profile – Maria Collier de Mendonça; Júlia Monteiro Cardouzo; Lilian Ellen Souza Santiago
“This Channel Isn’t Just About ASMR, It’s About Company”: Therapy, Transactions, and Transparency in YouTube Comments – Marcos Gabriel Faria Carrera
Platform Imaginaries: The Construction of Imaginaries by Chinese E-Commerce Platforms – Bruno S. de Medeiros; Leonel D. R. Barbosa Casco
“Outside the Internet”: An Ethnography of Disconnection Practices and Forms of (Re)Connection with Digital Artifacts – Thiago Álvares de Trindade
Meaning-Making of Plant-Based Foods in Brazil: An Analysis of the Sustainability Narratives of the Nude Brand – Cristiane Sambugaro

Panel 4: Communication, Consumption, Gender, and Sociotechnical Experiences

Date & Time: October 16, 2025, 08:30–10:00
Format: Online
Link: https://espm.zoom.us/j/98949928337
Location: Room 7D JT
Moderator: Flavia Meneguelli R. Setubal
Papers:

The Invisible Stage: “Inspiration” Without Recognition for Successful Women – Luara Fukumoto
Forms of Representation of Virtual Assistants: Tensions Between Corporate Discourse and Specialized Journalism – Samra Fonseca Fontoura
Blockbuster Immersive Experiences as a Product of the Culture Industry – Isabella Aparecida Ponciano Moraes
Between the Real and the Virtual: Subjective Perception of the Uncanny Valley in Immersive Experiences – Sérgio Carlos Portari Júnior; Rodrigo Daniel Levoti Portari
Augmented Reality: Playful and Sensory Brand Experiences for the Bodily Engagement of Consumers with Content – Daniele de Castro Alves

Panel 5: Cultural Aspects of Communication and Consumption Today

Date & Time: October 16, 2025, 10:30–12:30
Format: Online
Link: https://espm.zoom.us/j/94356394460
Location: Room 8D JT
Moderator: Ana Lucia Enne
Papers:

“Chic Workaround” as an Aesthetic of (Re)Existence: An Analysis of Hybrid Consumption of Spaces and Experiences in the Music of the Duo Irmãs de Pau – Ana Lucia Silva Enne; Julieverson Figueredo Lopes
The Suit as a Performance of Power: Fashion, Identity, and Female Authority in the Second Half of the 20th Century – Bruna Aucar; Júlia Sales
The Domestication of Pathos: Rationality, Experience, and Emotional Control in Contemporary Consumer Culture – Carolina Fogaça
Coded Astrology: Aesthetics, Knowledge, and Experience-Building in the 639 App – Diogo Andrade Bornhausen

Panel 6: Digital Culture, Urbanity, Communication, and Consumption

Date & Time: October 16, 2025, 14:00–15:30
Format: In person
Link: https://espm.zoom.us/j/94356394460
Location: Room 8D JT
Moderator: Adriana Lima de Oliveira
Papers:

Business Digital Influencers’ Video Production: A Comparative Study Brazil–France – Vera Lúcia Vieira
Triple-A Games: Capitalism and the Super-Exploitation of Labor in the Digital Games Industry – Iris Saracchini Santos; Laura Loguercio Cánepa
The Consumption of Red-Pill and Anti-Feminist Discourses in the Rise of Conservatism on Social Media – Natacha Ferreira Moreira; Hyndiara Alves de Queiroz
The End of Likes on Instagram: Impact on Metrics and Perspectives for Social Media Professionals – Patricia Beckmann Dutra
The Bar as Billboard: The Commodification of the Urban Landscape and Its Effects on Consumption – Sara Guedes Melo; Silvia Helena Belmino

WG 4 – COMMUNICATION, CONSUMPTION, AND MEMORY

Panel 1: Memories, Objects, and Food as Communicational Bonds

Date & Time: October 15, 2025, 14:00–15:30
Link: https://espm.zoom.us/j/95444359923
Format: In person
Location: Room 9B JT
Moderators: Mônica Rebecca Ferrari Nunes and Ana Paula Goulart
Papers:

On the Margins of Modernization: Between Rooted Memories and the Cultivation of Futures in Jardim Lapenna – Carolina Nascimento (ESPM)
Biographical Objects and Collective Memory in Disasters: Narratives of Loss and Symbolic Consumption in the 2024 Floods in Rio Grande do Sul – Paula Garcia (UNIP)
Yabás, the Vibrant Soul of Suburban Food: Audiovisual as Mediation of Memory, Symbolic Consumption, and Communication – Adelaide Chao (Universidade do Rio de Janeiro); Francisco Carlos Malta (Grupo Ibmec Educacional)

Panel 2: Consumption, Nostalgia, and Memory in the Media

Date & Time: October 15, 2025, 16:00–18:00
Format: Online
Link: https://espm.zoom.us/j/95444359923
Location: Room 9B JT
Moderators: Mônica Rebecca Ferrari Nunes and Ana Paula Goulart
Papers:

Labubu and Manufactured Nostalgia: Memory, Consumption, and Childhood Symbols in the Luxury Market – Tamíris Abib (ESPM); Jorge Abrão (ESPM)
Generational Nostalgic Consumption and Its Impact on Box Office Revenues – Ana Carolina Souza (Centro Universitário UMA); Fernanda Cabral (PUC-Minas)
Ghibli vs. AI: Debates Around the Use of Technology – Lilia Horta (ESPM)

Panel 4: City and Image in the Cultures of Consumption and Memory

Date & Time: October 16, 2025, 10:30–12:30
Format: Online
Link: https://espm.zoom.us/j/95444359923
Location: Room 9B JT
Moderators: Mônica Rebecca Ferrari Nunes and Marco Antônio Bin
Papers:

My Delusions Are Experiences with Real Things: Belchior and Semiotic Unpredictability in the City as Semiosphere – Marco Rapeli (ESPM)
The Image of the Policewoman in Police Series – Aelton de Melo Junior (Fluminense Federal University)
Family Photography as the Construction of Memory and Identity – Izadora Regina Braz; Kati Caetano (Federal University of Paraná’s Tuiuti)

Panel 5: (Audio)Visualities, Memory, and Consumption

Date & Time: October 16, 2025, 14:00–15:30
Link: https://espm.zoom.us/j/95444359923
Format: In person
Location: Room 9B JT
Moderators: Mônica Rebecca Ferrari Nunes and Carol Sotilo
Papers:

Lina Bo Bardi in Isaac Julien’s Universe: Aesthetics, Image, and Presence in Audiovisual as Cultural Memory – Lucila Campglia (ESPM)
Who Gets to Occupy the Center of the Image? A Self-Investigation Through Image and Afrofabulation – Maurício Reis Araújo (ESPM)
Imagetic Connections Established by the Dune: Prophecy Series – Alexandre Teixeira Dias (Anhembi-Morumbi)
Mental Health as Performance: A Methodology of Discourse Analysis on Communication, Consumption, and Memory – Reane Lisboa (ESPM)

WG 5 – COMMUNICATION, DIVERSITY, AND BIOPOLITICS OF CONSUMPTION

Panel 1: Politics of the Body — Activisms and Appropriations

Date & Time: October 15, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/97938112399
Location: Room 8B JT
Moderator: Tânia Hoff
Papers:

Between Social Activism and the Commodification of Agendas: Femvertising in Brazil’s Beauty Market – Beatriz Molari
The New Face of Beauty: Neoliberal Entrepreneurship as L’Oréal’s Discursive Strategy on Instagram – Giovanna M. Fischer
The Consumption of Miracle Diets and Religion — Generating New Practices of Bodily Consumption – Selma Felerico
Running to Be Seen: The Phenomenon of Street Races on Social Networks – Isadora Rezende Santos
Expanded Advertising and Memetic Culture: Chloroquine as a Communicational Object in the COVID-19 Pandemic – Flaviano Quaresma

Panel 2: Neoliberalism and Digital Culture — Ways of Existing and Resisting

Date & Time: October 15, 2025, 16:00–18:00
Format: In person
Link: https://espm.zoom.us/j/97938112399
Location: Room 8B JT
Moderator: Lucas Vasconcelos
Papers:

From Hybrid to Symbiotic: Conceptual Updates of Hybrid Advertising in Contexts of Platformization and Algorithmic Immersion – Rogério Covaleski
The Culture of Inspiration, Self-Entrepreneurship, and the Happiness Economy: Narratives from Isabele Moreira’s Instagram Profile – Marilia Marcussi
Producing Visibility in the Digital Environment: Brief Theoretical Considerations – Luiz Felipe Vidigal
Opinion, Argument, Public Sphere, and Advertising: Not Everything Has Changed Since Modernity – Fernando Kopaz
O Caminho do Sertão: A Reflection on Other Ways of Existing – Flavia Priscila Monteiro Leite; Miriam Cristina Carlos Silva
Evaluation of Projects in Media Education: Problematizations – Lícia Frezza; Tânia Hoff

Panel 3: Diversity — Between Policies and Exclusions

Date & Time: October 16, 2025, 08:30–10:00
Format: Online
Link: https://espm.zoom.us/j/97938112399
Location: Room 8B JT
Moderator: Antônio Souza
Papers:

LGBTQIAPN+ Clothing in Maceió – Akã M. P. Lopes
Laughter, Rejection, and Resistance: Emojis as Signs of Dispute in Reactions to News Stories About the LGBTQIAPN+ Community – Fabrício Pereira dos Santos; Liliane Ito
Excluded from Consumption: Shopping Centers, Social Distinction, and the Erasure of Plural Urban Coexistence – Silvia Helena Martins Ramos; Vanessa Rosana Soares da Silva Oliveira
Moral Battles and Transformations in Capitalism Mediated by Corporate Reputation – Tatiana Maia Lins
The Self-Definition of Black Female Beauty by Digital Influencers on Instagram: A Netnographic Analysis – Lydia Gomes de Barros; Isis Luna Cisne de Azevedo

Panel 4: Commodification of Life — Ancestry, Discourses, and Images

Date & Time: October 16, 2025, 10:30–12:30
Format: In person
Link: https://espm.zoom.us/j/97938112399
Location: Room 8B JT
Moderator: Tania Hoff
Papers:

How Ancestral Practices Erased by Epistemicides Are Being Sold as Innovation Today: Cultural Appropriation and Consumicides – Izabella Domingues
Liminal Sacralization, Symbolic Legitimacy, and Affective Consumption: The Image of Alexa – Anthony Diaz; Doris Martinez
Commodification of Masculinist Discourses: Legendários and the Communicational Economy of Hate – Gabriela Pereira
Testimony and the Sharing of the Sensible in Pray Away – Ana Enésia Machado
From Archaeology to Genealogy: Foucauldian Discourse Analysis – Lucas Vasconcelos
More Real Than Real: Marisa Maio and the Commodification of Diversity in the Advertising Market – Aliana Aires; Jo Sousa

Panel 5: Decoloniality and Biopolitics of Consumption — Tensions

Date & Time: October 16, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/97938112399
Location: Room 8B JT
Moderator: Aliana Aires
Papers:

Racism and Consumer Culture in Brazil: The Katherine Dunham Case – Ronaldo Ribeiro Ferreira
Between Hunger and Abandonment: Biopolitics, Necropolitics, and the Politics of Death in Brazil – Antônio Souza
The Latin American Decolonial Perspective in CNPq Research Groups in the Field of Communication – Julian Andrey Muniz de Medeiros; Júnior Rafael; Laura Wottrich
Cultural Pororoca: Axé, Mystery, and the Untamable Popular Festival — Disputes, Identity, and Ancestry on the Stage of Brazilian Culture – Priscilla Paranhos

WG 6 – CONSUMPTION, LITERATURE, AND MEDIA AESTHETICS

Panel 1: Confluence of Waters — Advertising and Literature

Date & Time: October 15, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/93639863318
Location: Room 8C JT
Moderator: João Anzanello Carrascoza
Papers:

Communication, Consumption, and Literature: A Theoretical-Bibliographic Reading of Interfaces – Adriano Pinto Coelho
Between Technique and Reflection: On the Use of Literature in Teaching Advertising Writing – Bruno Pompeu; Silvio Koiti Sato
Leminski: The Samurai Copywriter and His Rhetorical Skills in Advertising – João Anzanello Carrascoza

Panel 2: Art and the Multiple Paths of Consumption

Date & Time: October 16, 2025, 08:30–10:00
Format: Online
Link: https://espm.zoom.us/j/93639863318
Location: Room 8C JT
Moderator: Sheila Mihailenko Chaves Magri
Papers:

From the Runway to Consumption Practices: Luxury in Balenciaga’s Discourse – Luiza Bucker
The Expressive and (Co)Moving Methodology of João Anzanello Carrascoza: A Poetic-Critical Weave Between Communication, Consumption, and Art – Sheila Mihailenko Chaves Magri
Dystopian Changes: Black Mirror and the Influence of Social and Communicational Transformations – João Henrique Aurichio Crema

Panel 3: Currents of Contemporary Discourses

Date & Time: October 16, 2025, 10:30–12:30
Format: Online
Link: https://espm.zoom.us/j/93639863318
Location: Room 8C JT
Moderator: Dominique Lemes Chagas
Papers:

Faith Without Exegesis: From Ars Magna to the Logic of Algo-Rhythmic Consumption – Dominique Lemes Chagas
The Technological Domestication of AI and the Performative Role of Discourses – Jair Junior
The Blood That Is Not Named: Discourse Analysis on the Menstrual Taboo – Mariana Vallareto Nery
What Advertising Is This? TRESemmé’s Anti-Campaign and the Deconfiguration of Advertising Discourse – Beatriz Beraldo; Suelen Brandes Marques Valente

Panel 4: Crossings Through the Semiosphere

Date & Time: October 16, 2025, 14:00–15:30
Format: Online
Link: https://espm.zoom.us/j/93639863318
Location: Room 8C JT
Moderator: João Anzanello Carrascoza
Papers:

Advertising That Brings Brands Closer: Production and Consumption of Possible Worlds – Flávia Mayer dos Santos Souza
Human Logos Versus Machine Pathos: The Inversion of Human and Machine Semiospheres in Westworld – José Carlos Rodrigues
The Centrality of ESG: Capital’s Response to Climate Crises – Leonardo de Souza Moura

WG 7 – MEDIA PRACTICES, SOCIO-COMMUNICATION NETWORKS, AND CITIZENSHIP

Panel 1: Artificial Intelligence, Surveillance, and Accessibility — Critical Perspectives

Date & Time: October 15, 2025, 14:00–15:30
Format: Hybrid
Link: https://espm.zoom.us/j/91945317382
Location: Room 10B JT
Moderator: Lucas Zanetti
Papers:

Algorithmic Hyper-Personalization and Discursive Variations in ChatGPT: An Analysis in Three Languages on Two Politically Sensitive Topics – Liliane de Lucena Ito; Marcus Fahl
Zero Friction: AI, Surveillance, and the Economy of Inattention – Amanda Iegli Tech
Technological Inflection: A Technocultural Approach to the User Journey on DTV+ – Raiana Garay Cândido
Accessible Digital Communication and Digital Accessibility in Higher Education: Research, Teaching, and Outreach – Carmen Silvia Porto Brunialti Justo

Panel 2: Youth, Migrations, and Resistances

Date & Time: October 15, 2025, 16:00–18:00
Format: Hybrid
Link: https://espm.zoom.us/j/91945317382
Location: Room 10B JT
Moderator: Gabriela Almeida
Papers:

Dismantling the Occupation: Scenes of Emancipation of a High School Student – Francine Altheman
Afghan Youth, Self-Representation, and Tensions with Humanitarian Reason in Brazil – Claudia Pacheco; Denise Cogo
The Construction of Fan Identity in Times of Football Platformization – Rafael Alberico Chaves
Everyday Tactics of Resistance in Gaza: A Brazilian-Palestinian’s Activism on Instagram – Stefany Alfredo
Work and Neoliberalism in Brazilian Migrant Voices in Silicon Valley – André Senna Moraes

Panel 3: Narratives of Displacement, Inequalities, and Rights in Dispute

Date & Time: October 16, 2025, 08:30–10:00
Format: Hybrid
Link: https://espm.zoom.us/j/91945317382
Location: Room 10B JT
Moderator: Francine Altheman
Papers:

WHO DIES IN THE JUNGLE OF DEATH?: Dehumanization of Migrations, Neoliberalism, and Digital Platforms – Denise Cogo; Mariana Marcela de Fátima Moraes; Deborah Rodríguez Santos
Papers, Please as an Object of Analysis: Borders, Identity, and Players’ Ethical and Moral Discussion on Reddit – Gabriel Neves Castro
The Representation of Afghan Refugee Women in the Brazilian Media: An Analysis of the News Coverage of Operation Nós Por Elas – Alexandra Guida Marinho
Communication Models and Access to Health for the Homeless in Crisis Scenarios: A Comparative Study Between Aracaju and Lisbon – Luciana Santos de Gois

Panel 4: Aesthetics, Entertainment, and Political Disputes

Date & Time: October 16, 2025, 10:30–12:30
Format: Hybrid
Link: https://espm.zoom.us/j/91945317382
Location: Room 10B JT
Moderator: Denise Cogo
Papers:

Colonial Disputes in Crioulo Rap: Erasures of Lusophony from a Communicational Perspective – Thiago Soares; Guilherme Souto; Mário A. O. M. Rolim
NEOLIBERALISM AS POLITICS: Where Is the Contestation by Racionais MC’s? – Danillo Ribeiro
The Quebrada Game: Mizuno, Funk Ostentação, and Peripheral Aesthetics in Play – Anna Victória Barbosa
Narratives of Ethnic and Racial Hierarchization Among Portuguese Anti-Immigration Activists on Digital Platforms – Lucas Zanetti
The Passion of Entertainment: An Analysis of the Korean Wave – Beatriz Oliveira

Panel 5: Creation in Communication Research — Theoretical and Methodological Contributions

Date & Time: October 16, 2025, 14:00–15:30
Format: Hybrid
Link: https://espm.zoom.us/j/91945317382
Location: Room 10B JT
Moderator: Mário Rolim
Papers:

Between Listening and Method: An Essay on Subjectivity, Complexity, and Conspiratorial Populism in Brazil – Pedro Madeira
Paranoia and Repair: A Constellational Bet to Investigate Self-Narratives Produced by People Living with HIV – Pedro Henrique Andrade
Researching the Research: Thematic Mapping of Studies on Platformization, Music, and Performance in the Field of Communication – Luiza Michelazzo
Some Points Around the Notion of Aesthetic Justice – Gabriela Machado Ramos de Almeida
COMMUNICATING ART IN CONTEMPORANEITY: Images of “Decolonial” Practices by Immigrant Artists in Brazil – Yndira Gabriela Fleitas Villarroel; Cristóvão Domingos de Almeida

WG 8 – COMMUNICATION, CONSUMPTION, AND DIGITAL LITERACIES

Panel 1: Challenges of Media Literacy for Critical Digital Citizenship

Date & Time: October 15, 2025, 14:00–17:30
Format: Hybrid
Link: https://espm.zoom.us/j/96424212014
Location: Room 10C JT
Moderator: Daiana Maria Veiga Sigiliano
Papers:

What Is Critique in Media Education? An Analysis of the EducaMídia Media Education Guide – Rodrigo Lopes (UFP)
Advertising and Media Literacy: A Mapping of Papers Published in Conference Proceedings (2013–2024) – Letícia Torres Americano (UFJF); Daiana Maria Veiga Sigiliano (UFJF); Lorena Fontainha (UFJF)
Media Ecology: Theoretical-Methodological Pathways in Brazilian Production Between 2015–2025 – Isabela Afonso (ESPM); Cassio Martinez (ESPM)
TV 3.0 and Media Consumption in the Age of Hyper-Connection: Interactivity, Platformization, and Media Ecologies in Participatory Digital Environments – Paula Beatriz Querema e Silva (IDP); Fernanda Borçari Beltrão (IDP); Regina Helena Paz Bastos (IDP)
The Platformization of Live Sports Video Broadcasts – Marcelo Bechara Frange (ESPM)
Reconfiguring the Concept of Digital Literacy: A Critical Approach to Thinking Citizenship in the Platform Era – Tamara Natale de Moraes (ESPM)

Panel 2: Visibility and Narrative Strategies on Digital Platforms

Date & Time: October 16, 2025, 08:30–12:00
Format: Hybrid
Link: https://espm.zoom.us/j/96424212014
Location: Room 10D JT
Moderator: Egle Spinelli
Papers:

My Past Condemns Me: Digital Traces and Reputation Crises – Ricardo Nobrega (FCL); Carolina Terra (USP)
Artificial Intelligence as a Discursive Strategy in Media Companies – Giovana Flavia Zulato (ESPM)
Ethos on Stage: The Performance of Virgínia Fonseca at the Bets CPI – Carolina de A. Navarro (ESPM)
Influence and Information: Narrative Strategies in the Journalistic Debate on the 6×1 Schedule on TikTok – Stephanie Sá (UFP); Fabiana Moraes (UFP)
The Architecture of Disinformation Around the Papacies of Francis and Leo XIV Across Multiple Platforms – Adriano de Almeida Gadbem (ESPM)
Digital Literacies and Transmedia Narratives in the Remake of Vale Tudo: A Look at Rede Globo’s Instagram Content Proposal – Fabiana Grieco Cabral de Mello Vetritti; Rafael Vergili

Panel 3: Consumer Culture and Participation in Digital Environments

Date & Time: October 16, 2025, 14:00–15:30
Format: Hybrid
Link: https://espm.zoom.us/j/96424212014
Location: Room 10D JT
Moderator: Vanessa Coutinho Martins
Papers:

Contemporary Perspectives on Hyper-Targeted Ads in Digital Environments – Tadeu Carvao Ribeiro (UNILaSalle)
The Hand That Rolls the Dice: Fandom, Imagination, and Industry in RPG – Mauro Berimbau (ESPM)
Media Education Practices in Book Clubs: From Text to Rotoscoping – Vanessa Coutinho Martins (UEMG)